Multi-elerPerceptions[J].JournalofEleierceResearch，2007，8(1):18-31.
[7]F.Coelho，C.Easingwood.AnExploratoryStudyIntoTheDriversOfelge[J].EuropeanJournalofMarketing，2008，42(9/10):1005-1022.
[8]H.Cassab，D.L.Ma.Aer-BasedViewOfMulti-elService[J].JournalofServiagement，2009，20(1):52-75.
[9]P.Chatterjee.Multiple-elAndCross-elShoppingBehavior:RoleOferShoppingOrientations[J].MarketingIntelligence&Pnning，2010，28(1):9-24.
[10]hiang，D.Chhajed，J.D.Hess.DirectMarketing，IProfits:A